Streamlytics set out to provide ethical, people-powered data—capturing real consumer behavior across platforms without relying on invasive tracking or rigid panels. As an early-stage company, the challenge was not just to design interfaces, but to make an abstract data philosophy usable, understandable, and credible.

I joined Streamlytics as a founding designer, responsible for shaping the initial product experience and building the front-end foundations for both the MVP and marketing presence.

The Challenge

Streamlytics was operating in a complex space where trust, transparency, and clarity were critical from day one.

Key challenges included:

• Translating multidimensional data into understandable interfaces

• Designing an MVP without established product patterns

• Balancing speed with long-term maintainability

• Establishing credibility in a crowded data and analytics landscape

There was no existing system, design language, or UI foundation to build from.

My Role

As the founding designer, I owned the end-to-end design and early front-end execution of the product.

My responsibilities included:

• Designing the initial MVP experience

• Establishing foundational UI patterns and interaction models

• Building the front-end for Streamlytics’ marketing site

• Partnering closely with engineering and leadership to shape early product decisions

This role required rapid iteration, strong judgment, and comfort designing in ambiguity.

System Approach

Designing Without a System (Yet)

Even at the MVP stage, I focused on establishing repeatable patterns that could evolve into a system as the product matured.

Clarity Over Complexity

Data depth was a core differentiator, but the interface needed to prioritize clarity—surfacing insights without overwhelming users.

Build What You Design

By implementing the front end myself, I ensured design intent translated directly into production, reducing handoff friction and iteration time.

Execution Highlights

• Designed the initial MVP for a multidimensional data platform

• Established reusable UI patterns for dashboards and insights

• Built and shipped the front-end for the marketing website

• Helped define the product’s visual and interaction language

Outcome

Streamlytics successfully launched its MVP and later secured funding, validating both the product vision and its early foundations. The company continued to evolve after my departure and was eventually sunset.

Key Takeaway

Strong systems thinking starts before scale. Even at the MVP stage, thoughtful foundations enable teams to move faster, communicate more clearly, and adapt as products evolve.